Kala Colella

ART DIRECTION

New campaign creative strategy for social media in collaboration with copywriter, creative director and based on analysis from the marketing and research team, articulating the client’s brand—both strategically and graphically.

 

The process consisted of creating the layout of the photo shoot, selecting talent, props, backgrounds, overseeing the stylists, which included food, apparel, product, hair and makeup team members. My main role was assisting and directing the photographer to ensure the team gets “the shot.” And once the planned shot was perfectly captured, I encouraged and supported the photographer to go off script and capture the unexpected, once the photo shoot was completed I was in charge of post production, which included retouching, photo manipulation and video editing. As part of a well-prepared collaborative team I ensured the creative strategy was met for multiple shoots and videos.