Client:
Divinus
Roadmap:
10/01/2019
Timeframe:
1 Month
THE CHALLENGE:
Make their timeless style look easy.
They asked me for a relaxing, luxurious and cultured look.
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THE APPROACH:
I built the Divinus aesthetic with a direct yet reassuring tone in mind, avoiding flaunt any insincere bravado. They’re comfortable in their own skin, confident in their voice, paving their own path, and inviting others to join. They carefully curate a luxurious beauty and wellness product line, with rigorously tested premium-quality CBD. I took that respect for excellence and kept it as a design principle.
THE OUTPUT:
Bright, joyful, refreshing, motivated images and slightly desaturated tones to invoke a relaxed, dream-like setting.
I used crisp textures to draw the viewer into this world allowing Divinus to really showcase quality and luxury as they love to do.
KALA COLELLA
